Moschino Fast Fashion by Jeremy Scott

Jeremy Scott’s first collection as Moschino’s creative director has made a huge impact on the fashion community – his Fall 2014 fast food/fast fashion-inspired pieces are the latest go-to’s for celebrities and top fashion bloggers. The concept? Fast food-themed high fashion – think phone cases shaped like McDonald’s fries, Spongebob Squarepants-patterned sweaters and cocktail dresses adorned with fruit loops.

The Blonde Salad Fashion Blogger Chiara Ferragni posing in front of McDonald’s in Moschino Fall 2014

The portion of the collection that consists of food wrapper-patterned looks is, as fashion photographer Nigel Barker put it, “garish and slightly obscene.” Like Andy Warhol paintings transposed onto fabric and stripped of meaning, these looks seem to court notice through a silly gimmick. Also, they are offensive to dieters everywhere who, thanks Rita Ora, are now craving swiss cheese crackers.

Singer Rita Ora in Moschino Fast Fashion

My real issue is with the group of looks that opened the Moschino Fall 2014 show. “I worked with the McDonald’s colour palette,” said Jeremy Scott (with zero irony, as Vogue helpfully pointed out). I just keep picturing a real-life McDonald’s employee serving fries to a lady dressed like this:

Moschino Fast Fashion on the Runway – Fall 2014 by Jeremy Scott

Would that McDonald’s server not be thinking “How dumb are you that you spent thousands of dollars on the ugly uniform I’m forced to wear to work everyday?!” It’s also a little insulting to people who wear uniforms to work for rich celebrities and socialites to wear them as some sort of fashion statement. Jeremy Scott says his collection was inspired by fast fashion, but this isn’t fast fashion – if anything it’s over-priced! This feels like a 1%-er shot at the other 99%, and I’m not buying it.

Images courtesy of theblondesalad.com, dailymail.co.uk, vogue.com
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